Scale

2014 Year Book

Creating a follow up to our highly praised, first year book was no small task. Fueled by the excitement of our rapid growth (300% in the last year) and access to amazing photography of that growth, we created Scale. Whereas Building centered around documenting business milestones, Scale was all about the people that made those achievements possible.

Role: Conceptualization, Creative Direction, Design
Output: 7" x 9" perfect-bound book, 276 pages
Year: 2015
Notes: Work completed at AppDirect
Recently hired employees were featured in spreads composed of personal interviews and portraits taken in the office’s surrounding neighborhoods.
Scale focused heavily on using both candid and studio photography to capture the people and culture of AppDirect.